Wet Hot American Summer

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Wet Hot American Summer: First Day of Camp is a Netflix series, which is a prequel to the cult classic Wet Hot American Summer. This digital campaign was my first DoubleClick Rich Media Dynamic Creative campaign. These ads were localized for many international regions. In addition to the dynamic rich media banners, it was also my first time making a YouTube Masthead. This was especially exciting for me since I knew how many people would see the ad I built. This masthead featured the WHAS trailer and cool GIFs in a fun and interactive interface.